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We comprehend that many viewers go there purely for entertainment, many of videos are watched by people looking for help and knowledge. In fact, there are very 35 million searches every 4 weeks on YouTube for “how to” video clips. That’s at least 35 million opportunities for businesses to reach people which will need their product or service. So if you have a nearby business, just how do you capitalise on this subject trend? And listed below are 5 easy ways small businesses can make video marketing on YouTube work prior to hosting business.