There’s a lot of talk these days about email marketing and its declining effectiveness. But if you’re still not convinced that email is worth your time, then read on for seven reasons why email should be a key part of your franchise marketing strategy.
Email remains one of the most effective ways to reach out to customers – whether they’re current or potential ones. And with so many different platforms and tools available, there’s no excuse for not including email in your marketing mix. So if you’re ready to start seeing better results from your franchise business, then read on for seven reasons why email marketing service is a must-do.
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1. Email is personal
One of the best things about email is that it’s a very personal form of communication. Unlike other marketing channels like social media or paid advertising, email allows you to reach out to customers on a one-to-one basis. This makes it the perfect channel for building relationships with customers and fostering loyalty.
2. Email is convenient
Email is also a very convenient way to stay in touch with customers. They can easily read your emails whenever they want, and they don’t have to be logged into any particular platform to do so. According to a leading Franchise SEO company, this means that even if someone is busy when you first send them an email, they can still come back to it later and engage with your content.
3. Email is versatile
Another great thing about email is that it’s a very versatile communication tool. You can use it to send out newsletters, special offers, announcements, or even just personal updates. This versatility means that you can use email to reach out to customers in a variety of different ways, and you’re sure to find a way that works best for your franchise business.
4. Email is measurable
One of the best things about email marketing is that it’s highly measurable. There are a number of different metrics you can track, from open rates and click-through rates to unsubscribe rates and bounces. This wealth of data means that you can constantly optimize your email campaigns to ensure that they’re as effective as possible.
5. Email is affordable
Email marketing is also a very affordable way to reach out to customers. Unlike other channels like paid advertising, you don’t have to spend any money to reach your audience – all you need is an email list and a good email marketing platform. This makes email an excellent choice for businesses on a tight budget.
6. Email is easy to get started with
Another great thing about email marketing is that it’s very easy to get started with. There are a number of different platforms and software options available, so you can find one that fits your needs and budget. And once you’ve set up your account, creating and sending emails is quick and easy.
7. Email is effective
Despite what some people might say, email is still an incredibly effective marketing tool. In fact, a recent study found that email marketing has an ROI of 3800%. This means that for every $1 you spend on email marketing, you can expect to see a return of $38.
Summing Up
So there you have it – seven reasons why email marketing is a must for your franchise business. If you’re not already using email to reach out to customers, then now is the time to start. You’ll be amazed at the results you can achieve if you do it yourself or work with a digital marketing agency.